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Published on 8/26/25

Valrhona Sponsors the Americas Selection of the World Cup of Baking

This September, the International Baking Industry Exposition (IBIE) in Las Vegas will host the Americas Selection of the Coupe du Monde de la Boulangerie (World Cup of Baking): a prestigious competition that gathers the most talented bakers across the Western Hemisphere. 

The World Cup of Baking

For the very first time at IBIE, five national teams (Canada, Brazil, Ecuador, Mexico, US) will compete across three categories: Bakery, Viennoiserie, and Artistic Bread Showpiece, with the top two teams earning the honor of representing the Americas at the World Cup of Baking in Paris, France. 

Competition Schedule 

September 14: Brazil vs. USA (6:00 AM – 2:00 PM) 
September 15: Canada vs. Ecuador (6:00 AM – 2:00 PM) 
September 16: Mexico (6:00 AM – 2:00 PM) 
September 16: Awards Ceremony (4:00 PM – 5:00 PM) 

Learn more about the participants and competition

The competition is organized by the Académie Culinaire de France (Canada & USA delegation), under the leadership of Christian Vabret, Meilleur Ouvrier de France (MOF) and founder of the World Cup. 

About the Académie Culinaire de France 

Academie Culinaire de France Team

Founded in 1883 by Chef Joseph Favre, the Académie Culinaire de France (ACF) is the world’s oldest professional chefs’ association. With more than 1,000 members across the globe, including chefs from Michelin-starred restaurants, luxury hotels, cruise lines, airlines, and MOF recipients, the Académie promotes culinary excellence, education, and the preservation of gastronomic heritage. 

The American & Canadian delegation, representing over 300 chefs, plays a central role in advancing these values and in organizing competitions such as the Americas Selection of the Bakery World Cup. 

Valrhona’s Commitment 

At Valrhona, we are proud to support the Académie Culinaire de France in their mission to promote gastronomy, foster craftsmanship, and preserve heritage. This event is a celebration of creativity, technical mastery, and the next generation of bakery excellence. 

We extend our warmest encouragement to all participating teams and wish them the very best of luck on their journey to Paris.